TECHNOLOGY

DROPIT has taken the model of a traditional auction and gamified it as an immersive competition in which the price drops over the course of 60 seconds; the first user to swipe up wins.

EXHILARATING

DROPIT combines the pace of a video game, the intimacy of a mobile screen with the scale of a venue’s large format digital board, and the excitement of a live event.

PSYCHOLOGY

DROPIT puts fans in a game of “chicken” with each other, generating heightened excitement and anticipation -- the longer they wait, the lower the price, but they could miss out if they wait too long.