Sports fans now have another reason to keep their eyes on the scoreboard during games: Interactive app DropIt is hosting live 60-second auctions on stadium scoreboards, allowing users to bid on items from their mobile devices. According to TechCrunch, users download a mobile app that can be used for any DropIt auction no matter what arena they’re in. Once the auction starts, the price begins to drop, and the first fan to “swipe up” on the mobile app wins that item for the pri

There’s no doubt that our collective mobile device addictions are hurting real-world engagement for advertisers. This is especially true in professional sports stadiums, where looking down at your phone means you’re not paying attention to announcements, advertisements, and sometimes even the live game. One New Zealand-based startup think they have an answer to this problem. Dropit is an interactive app that hosts live 60-second auctions on a stadium’s scoreboard, that users